Nine Events, Eight Countries, One Goal: Keeping Our Mountains Clean

26 Apr, 2016

 


From the lush green valleys of North Wales to the alluring, vibrant Black Forest to sunkissed Tenerife and the imposing might of Mount Kazbek, the UIAA Respect the Mountains Series, supported by KEEN, encompasses some of Europe’s most loved outdoor regions. Areas which welcome in excess of 100 million visitors each year and are consequently subject to a considerable environmental footprint.

Over the three month summer series, hundreds of outdoor and nature lovers around Europe will come together to promote sustainable environmental practices and celebrate the beauty of mountain regions by taking part in dedicated waste clean-up operations. Nine events are scheduled to take place in eight European countries.

The UIAA inherited the Respect the Mountains campaign in the autumn of 2015, bolstering the federation’s commitment to mountain protection. "Adding Respect the Mountains to our range of activities is a significant step,” explained UIAA President Frits Vrijlandt. "We are delighted with the programme which has been put in place for 2016 and very thankful for the support of our member federations and our project partner KEEN.”

 The Civitella Alfedena National Park, Italy will host one of the 2016 UIAA Respect the Mountains events

 

During this summer’s series the UIAA and KEEN will use the series to promote the ‘7 Ways to Respect the Mountains’. These are: book smart, travel wise, support sustainable practices, be a respectful mountain tourist, leave no trace, Reduce, Reuse, Recycle & Upcycle (RRRU) and spread the word. At each event, one of these rules will form part of the core message.

The events themselves are ‘grass roots’ projects bringing together local sport enthusiasts, mountain visitors, tourists and outdoor sport companies. They comprise a fun one-day experience consisting of a morning clean-up action, followed by lunch and outdoor sport activities in the afternoon. Prizes will be awarded by KEEN for volunteers who collect the most, and most unusual, piece of waste.

While the 2016 series will take place in Europe, the UIAA, with the support of KEEN, plans on working with its national member federations to create a global series of events in 2017. Future plans also extend to winter programmes focused on education and mountain protection.

Events combine a morning clean-up operation and an afternoon adventure (Image: Aukje van Gerven)

FURTHER READING

The UIAA:

theuiaa.org/uiaarespectthemountains.html

KEEN:

keenfootwear.com/respectthemountains

The official hashtag for the project is #respectthemountains

EVENTS AND REGISTRATION 

 The 2016 season opens in Tenerife and finishes in the Carpathians (above, image: Mircea Verghelet)

The 2016 series commences in Spain and finishes in Romania, while comprising events in Wales, Italy, Germany, Austria, France  (twice) and Russia. 

Please access the specific event page for the individual programmes and registration details.

16, 18 June, Spain
Tenerife

26 June, Wales
Gogledd Cymru, Llanberis, North Wales – UK

3 July, Italy

Civitella Alfedena, National Park (Abruzzo-Lazio-Molise)

10 July, Germany
Freiburg, Schwarzwald

20 July, Austria
Mayrhofen-Hippach, Tirol

11 August, France
Samoëns

19-20 August, Russia
Mount Kazbek

26 August, France
Tignes

17-18 September, Romania
Piatra Craiului National Park, Carpathians

MEDIA ENQUIRIES

Media wishing to obtain further information about the events are invited to contact:

Katharina Gettmann, UIAA Sustainability Coordinator
mountainprotection@theuiaa.org
T: +41 (0)31 370 1828

Perry Laukens, Marketing Director EMEA
perry.laukens@keenfootwear.com
T: +31 (0)10 221 1444

ABOUT THE UIAA

The UIAA was founded in 1932 and has 82 member associations in 58 countries representing about 3 million climbers and mountaineers. The organization's mission is to promote the growth and protection of climbing and mountaineering worldwide, advance safe and ethical mountain practices and promote responsible access, culture and environmental protection.

The organization operates through the work of its commissions which make recommendations, set policy and advocate on behalf of the climbing and mountaineering community. The UIAA is recognized by the International Olympic Committee. 

www.theuiaa.org
facebook.com/theuiaa/
twitter.com/UIAAmountains
instagram/uiaamountains

ABOUT KEEN

Inspired by a love of the outdoors, KEEN Inc. manufacturer of hybrid outdoor and casual products, including footwear, bags and socks, is dedicated to creating quality products that support the lifestyles and outdoor adventures of active people around the world. KEEN products can be found online and through more than 5,000 retail locations in more than 60 countries, as well as in KEEN Garage retail stores in Portland, Palo Alto, Tokyo, Prague and Toronto, where fans can enjoy the branded experience. The company operations and culture reflect a stand-out commitment to building a strong community and a healthier planet so that all can create, play, care.

Learn more at: 

www.keenfootwear.com
keenfootwear.com/respectthemountains
www.twitter.com/keeneurope
facebook.com/keeneurope